A different perspective on technologies that influence human behaviour
September 12, 2010 Leave a comment
There is a lot of hype in the media about how social media technologies like mobile computing, facebook, twitter, online gaming have changed the way we live and interact.
If we look at it closely it becomes clear that it is not our behaviour that has changed, it is just that we have taken advantage of the internet to efficiently carry out our core human activities: communicating, listening, watching, learning, comparing, and contrasting.
The social media technologies so far have allowed us to do what we already do, even better and more efficiently, more often, in more places and much faster. Examples of these include smart phones (talk, browse, photograph & videos, share, blog etc); iTunes has changed the way people listen to music, study, access entertainment, read books and play; and Wikipedia allows us to share our time and effort altruistically to share information with others.
So far we have been in control of the way we use the technology. But there are very interesting developments taking place where innovators are using technology to fiddle with human behaviour with a view to changing our behaviour. Welcome to the world of persuasive technologies, technologies that could affect your freedom and change the way you choose & decide. This is very promising and at the same time opens a can of worms
Emerging technologies that influence us
Fortune magazine lists BJ Fogg as one of the 10 new gurus that you should know. BJ Fogg is the founder of the Persuasive Technologies Lab at Stanford University, Read more of this post
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